Business Coaching for Therapists

Let's Build Your Dream Therapy Practice Together

• Are you feeling overwhelmed about taking the leap into private practice?

• Ready to grow your existing therapy business and finally figure out SEO and marketing?

• Excited to start attracting your ideal therapy clients?

• Hoping to establish healthier work-life boundaries as a therapist?

• Looking to diversify your therapy income and expand your professional impact beyond 1 to 1?

• Seeking guidance on becoming a continuing education provider?

Let me guide you through every step of building a successful therapy practice.

From Licensed Therapist to Successful Practice Owner

After completing the long journey of becoming a licensed therapist, I realized what many mental health professionals discover: while I was confident in my clinical skills, I had no idea how to run a therapy business. I never learned any of this in grad school and this is where my self-taught MBA began. I started reading every business book I could get my hands on. While none of them were related directly to private practice I started to learn a thing or two about what it takes to start, run and own a small business.

I fell in love with the business side of things! I was good at this practice building thing, really good and it came naturally to me. I got SO lucky that I ended up in a field that has private practice as an option, I don’t think I would have lasted long as a therapist in an agency setting. Burnout would have taken me like it has taken a lot of really good therapists.

I started to have friends from grad school reaching out asking me how I opened my practice. I would hop on a call with them and realize that we desperately need more business education in our field, not everyone wants to be self-taught or even own a business, but everyone wants decent pay and good work-life balance. That was over 7 years ago. A seed was planted for my signature program, The Private Practice Lab — where I teach therapists how to start a private practice that aligns with their values and create a career that they love all while offering continuing education credits.

I have thought a lot about what I want my legacy to be on this world. One of the biggest gifts of living in this era of technology is that we really can impact more people with the large reach the internet gives us. While I am still passionate about seeing therapy clients, I love helping therapists show up online and take some of the stress out of wondering what their next steps should be. We already have so many stressors as therapists. We are expected to not only hold space for clients, but be admins, marketers, accountants and business owners.

Here's what I've accomplished in my own therapy practice:

• Built a thriving private practice with consistent new client referrals

• Attracted ideal therapy clients through multiple channels

• Showed up on page 1 of Google through SEO and marketing.

• Successfully diversified my therapist income through digital courses, my YouTube channel, and coaching.

Business Support for Therapy Practice Growth

What it’s like to work with me:

• I am always focused on aligning my coaching clients with their values.

• I have no judgements about “self-pay” being best route or shaming therapists who want to accept insurance.

• I am focused on happiness, you deserve to work to live, not live to work. What lights you up outside of the therapy room and how can you foster more of that?

• I am always coming from a partner perspective not an “expert” while I do have expertise I want you to be the expert on your own vision for your career, life and how you show up.

Website Audits

You've poured your heart into your website, but something still feels off. You've read through it so many times that the words blur together. You know it needs work, but you're too close to see what exactly needs to change.

You've asked friends for their thoughts, but they don't quite get it—they don't understand the unique challenges of marketing a private practice, or what it takes to connect with potential clients who are looking for help.

You're resourceful and willing to figure things out yourself. But right now, what you really need is someone who understands—someone who can see what you can't see anymore.

You need a fresh perspective from someone who gets both the marketing side and the heart of this work.

That's where I come in.

What we will focus on:

• Improve SEO + visibility on Google: Help ideal clients find your therapy practice when they're searching for support

• Identify quick wins and strategic shifts: Attract your best-fit clients and make it easier for them to book with you

• Refine your website copywriting: Get feedback on what resonates and find words that sound authentically like you

• Get clarity on where to focus: Determine which website edits will make the biggest impact and in what order to tackle them

• Troubleshoot design issues: Explore simple, effective solutions for pages or sections that look "off"

• Brainstorm new service pages: Work with someone who understands both therapy language and private practice marketing strategy

• Use client language: Speak directly to your ideal client so they feel seen and understood

• Make your website feel more like you: Ensure your online presence reflects your authentic approach and personality

Want to level up your website? Let’s book a call so you can get clear on what needs to change.